Over at the New York Times they have posted an interview with Zappos.com CEO Tony Hsieh. In the interview Tony talks about why he is so passionate about defining and maintaining the Zappos.com corporate culture. It turns out he had to learn the hard way. In Tony’s first business, LinkExchange, the focus had been on hiring people who could do the job rather that people who fit the culture. As the company grew, it changed into a place Tony didn’t even want to work any longer. After the sale of LinkExchange in 1998 Tony got involved in Zappos.com and quickly decided that the first thing to do would be define the corporate culture. He didn’t make an arbitrary decision about the culture, instead he asked the entire company to comment. Eventually the company decided on 10 core values. The 10 core values at Zappos.com are so important that people are hired and fired based on how well they fit the culture.