Video interviewing is quickly gaining prominence among HR professionals and hiring managers thanks to its ability to reduce costs and save valuable time during the interview process. (Please visit my previous blog “10 Reasons to use Video Interviewing in 2012” to understand how this tool can benefit your organization.) Thanks to increased webcam penetration, higher bandwidth, and the need to cut costs in the hiring process, more and more companies are exploring this solution, but not all interviewing providers are created equal. Determining which solution is best for you can be challenging if you’re new to the technology. Here are five questions you need to ask before choosing a provider.
- Does the video interviewing system provide both one-way automated, and two-way live interviews? Some hiring managers prefer the live solution because they can ask impromptu questions, while many prefer the automated solution because candidates can interview themselves on their own time with little inconvenience to HR or the hiring manager. Not all providers support both solutions so it is important to evaluate these options.
- Does the solution have the ability to record the interviews? Some providers don’t provide this technology which can be a huge drawback. Recorded interviews can be reviewed repeatedly, compared against other candidate interviews, and shared with colleagues. Because recorded interviews are indexed by question, the candidate’s recorded interview can be screened in much less time than it takes to interview a candidate face-to-face.
- Does the solution allow candidates to redo their interview more than once? While some customers prefer allowing candidates to retake their interview to increase the candidate’s performance and appeal, most employers prefer seeing a video interview that closely replicates an in-person interview. In a face-to-face interview candidates would not have the opportunity for a “do-over”. Allowing it during a video interview may not present an accurate picture of the candidate.
- Does the solution integrate with most major applicant tracking systems? Incorporating your video interviewing solution into your ATS may be important to your hiring process!
- Does the solution allow customizable questions? If you’re employing an automated solution, you’re definitely going to want the ability to upload your own questions specific to each position you’re trying to fill. A few providers provide only their default databank of questions.
Obviously there are additional bells and whistles to evaluate while choosing a video interviewing provider, however these five key features are a must if you want to take full advantage of the benefits that video interviewing provides.